FOR: MDs - DOs - NDs -NPs
Bring the practice you keep dreaming about to life.
You already know how to care for patients. We walk beside you through every decision it takes to build the practice around it: strategy, legal, clinical, and operations, as one integrated journey.
"You don't need to have it all figured out today. That's exactly why we're here."
25 practices · Fall cohort
Small by design · Individualized support
Your first year, guided
Four pillars. One ascending path.
Foundation
MONTHS 1–3
Decisions before you build a thing
Launch
MONTHS 4–7
Build in Origins OS & open your doors
Grow &
Scale
MONTHS 8–12
Lead flow, metrics, your Year 2 plan
Practices built with Origins Incubator
What Origins Incubator Is
One 12-month mentorship.
Four pillars that work as a single system.
Most clinicians are handed four disconnected problems (a business, a legal entity, a clinical model, and a tech stack) and are left to solve them alone. Origins integrates all four into one sequenced path, so every decision you make in one pillar strengthens the others.
PILLAR 01
Business Strategy
Led by Linda Matteoli, DO
Your model, offer, pricing, patient journey, marketing, and growth: the CEO decisions that shape everything else.
PILLAR 02
Clinical
Led by Cheryl Burdette, ND
A CME-accredited clinical library, a disease-organized compendium, protocols, and live case mentorship.
PILLAR 03
Legal
Led by Scott Rattigan, JD
Entity formation, HIPAA, contracts, consent, and program structure through the full Functional Lawyer suite.
PILLAR 04
Operations & Origins OS
Led by Erin McKenney, JD
Your all-in-one practice platform, built with you workflow by workflow, from coming-soon page to full launch.
Decisions Before Technology
The system you build in Origins OS only works when the business decisions behind it (your offer, your pricing, your patient journey) are made first. We sequence the work so what you build is built once, not three times.
Who We Help
For the dreamer who's ready to stop imagining the practice and start building it.
Our members are clinically autonomous and ready to create a practice of their own. Most are getting ready to launch. Some have technically opened their doors but never had the roadmap to grow, and they're ready to finally build the practice they pictured all along. If that's you, you're in exactly the right place.
You can practice autonomously: an MD, DO, ND, or autonomous NP; or an NP/PA with an active collaborating provider in place.
You're ready to start your own practice: new to launching, or leaving a conventional or insurance-based model behind.
You want a practice that reflects you: your patients, your approach to care, your community, not a practice-in-a-box.
You value close mentorship: real access to experts, a small cohort, and peers building right alongside you.
Our core member
"The Dreamer."
Someone with the clinical wisdom and the vision, who's been waiting for a team, a roadmap, and permission to begin. You bring the dream. We help you bring it to fruition.
MD, DO, ND, Autonomous NP, NP / PA + collaborator
How We Help, The Four Pillars
Each pillar gives you a lot.
Together, they become a practice.
Explore each pillar below, the deliverables inside, and the roadmap for how you move through it.
Pillar 01 · Practice Creation
Business Strategy & Practice Creation
We start at zero and take you through every decision, in order, until the foundation is unshakeable. This is not a practice-in-a-box. Using the Building Your Clinical Framework interview, we work to understand the patients you want to see and your unique approach to care, then structure a practice that fits you and your community.
The 4 Stages of Business Growth
STAGE 1
BUILD A FOUNDATION THAT LASTS
(6 Modules)
Your vision, entity, coming-soon website, legal & clinical foundations, the Foundational Assessment, referral networks, and your first SOP.
STAGE 2
Create Undeniable Value
(12 Modules)
Offer & ideal client, discovery calls & lead funnel, the FA build, ongoing-care membership model, pricing, website, marketing & enrollment, sales with integrity, and systems for growth.
STAGE 3
Stabilize to Scale
(8 Modules)
Personal & practice audits, expanding your team, pricing for scale, expanded marketing, and tracking your core metrics.
STAGE 4
Advanced Workshops
(Ongoing)
Rotating deep-dives: building an online course, financials in QuickBooks, launching a podcast, hiring a second provider, AI for content, and paid ads.
ROADMAP TO PILLAR 1
Decide
Vision, entity, niche, CEO mindset
Design your offer
Model, pricing, patient journey
Go to market
Referrals, discovery calls, enrollment
Audit & Scale
Metrics, team, Year 2 plan
Your unique vision, brought to life
The Building Your Clinical Framework discovery interview is where we surface your ideal patient, the deeper problem you solve, and the pillars that organize how you assess and treat. That framework then shapes your Foundational Assessment and your entire offer, so your practice is unmistakably yours.
"I've been an Incubator member since August 2024. They are sincere, perpetually positive and encouraging, transparent, and so knowledgeable. If you sign on, you will not regret it."
- Mac Worley, MD.
Pillar 02 · Clinical
Clinical Foundations & Full Clinical Course
A complete clinical education you pull from as your practice grows, from getting-started essentials to a 35-module functional medicine course, a disease-organized compendium, protocols, and live mentorship with leaders in the field.
START HERE
Clinical Foundations
(9 Modules)
In this course, we will move through the basics so that all your primary pieces are in order for treating a patient in an integrative medicine paradigm.
NEXT STEP
Full Clinical Course
(35 Modules, 35 CME)
A complete functional-medicine curriculum, accredited for 35 CME (AMA PRA Category 1), paired with a 300+ page compendium organized by disease and ready-to-use protocols.
Full Clinical Course: 35 modules, 35 CME
1. Principles of Functional Medicine
2 · Gut Health: Foundation of Whole Health
3 · A Food-First Focus & First Steps
4 · Microbiome Management & Stool Testing
5 · Dysbiosis
6 · Enzymes & Markers of Leaky Gut
7 · Top Tools & Top Symptoms
8 · Detox Strategies & How to Utilize
9 · Fatigue: Why Adrenals Matter
10 · Estrogen, Progesterone & Testosterone
11 · Progesterone & Testosterone
12 · Thyroid Management
13 · Build a Better Immune System
14 · Diabetes & Lifestyle
15 · Weight Loss
16 · Pediatric Care & Natural Medicine
17 · Mold Management
18 · Lyme Management
19 · Top Master Regulators, Part 1
20 · Top Master Regulators, Part 2
21 · Methylation Basics
22 · Neurologic Management & Cognitive Decline
23 · Anxiety & Depression
24 · COVID Long Haul
25 · Cardiovascular Health, Part 1
26 · Cardiovascular Health, Part 2
27 · Nutritional Analysis of Chem Screen & CBC
28 · Osteoporosis
29 · Pain Management
30 · Organic Acid Testing
31 · SIBO & SIBO Management
32 · Adjunct Cancer Care, Part 1
33 · Adjunct Cancer Care, Part 2
34 · Heavy Metals & Chelation
35 · Build the Vessel: Vascular Support
"I completely believe in the wisdom of the crowd, so being able to learn from my colleagues plus the Incubator staff is amazing. I LOVE the clinical curriculum."
- Molly Austin, MD
ROADMAP TO PILLAR 2
Foundations
Labs, diets, gut, detox essentials
Core curriculum
35 modules, at your pace
Apply live
Weekly cases during office hours
Deepen
Expert series + compendium
Expert Speaker Series
Rotating guest experts, with topics chosen by the community.
Recent guests include:
Ashok Gupta
Gupta Method & Limbic Retraining
Neil Nathan, MD
Mold: Shoemaker vs. Campbell
Elisa Song, MD
Kids' Immune Resilience
Justine Stenger
Cellular & Quantum Biology
Justine Stenger
Cellular & Quantum Biology
Sri Ganeshan, MD
Mitochondrial Assessment
Pillar 03 · Legal
Legal, The Full Functional Lawyer Suite
The legal foundation that protects everything you build, created for functional and integrative practices, with education and downloadable templates you actually apply to your state and license.
What's inside the suite:
Entity selection: LLC, PLLC, PC for your state
Entity formation & business setup
HIPAA compliance & policies manual
Patient consent & intake forms
Membership & program agreements
Telemedicine agreements
Contractor vs. employee classification
Program & package legal structure
Website legal, terms, privacy, disclaimer, ADA
Document prep & timing of patient forms
Plus a weekly Legal office hour with Scott to apply any template to your specific context.
ROADMAP TO PILLAR 3
Forms
Entity & business setup
Protect
HIPAA, consent, disclaimers
Structure
Membership & program agreements
Grow safetly
Contractor & hiring compliance
"My previous attorney would have completely bankrupted me before I ever got my practice off the ground. The legal knowledge and guidance inside Origins Incubator has been worth the investment on its own."
- Julie Heyrman, MD
Pillar 04 · Operations
Operations, Origins OS
Origins OS is your all-in-one practice-management platform. You don't just get software. You get a guided buildout that carries you from your very first coming-soon page all the way through launch and beyond, built with you workflow by workflow.
Everything Origins OS runs for you:
Start with a microsite / coming-soon landing page, then grow into the full system:
Microsite & coming-soon landing page
Full practice website buildout
Scheduling & calendars
Lead, discovery-call & FA workflows
Ongoing-care workflows & automations
Email & SMS templates
Newsletters
Course build-out for your patients
A private community for your patients
Social media planning & scheduling
Reputation & review management
Forms, funnels & products
Backed by two live office hours a week and 24/7 tech support.
ROADMAP TO PILLAR 4
Setup
Account, domain, coming-soon page
Build workflows
Leads → discovery → FA → care
Launch site
Full website & lead magnets
Automate & grow
Newsletters, social, reviews
"After working with Origins for less than eight months, I have a functioning website, a patient waitlist more than twenty deep, and I've hired three health coaches. I have clarity."
- Katie O'Brien, MD
The Support Around You
You're never building alone.
Live guidance every week, milestone calls at every turning point, and a community of peers at exactly your stage.
5
Weekly Office Hours
Live sessions across all four pillars. No appointment needed. Drop into whatever's relevant this week.
6
1:1 Milestone Calls
Sequenced to your journey, each led by the right expert at the right moment, with close access to your mentors.
4
Course Libraries
Business, Legal, Clinical, and Origins OS, with workbooks, protocols, and downloadable templates.
1
Tribe of Peers
A private community, your sounding board and referral network. "We build what no one else does, together."
A typical week of live support
All times ET · 3 weeks on, 1 week off to implement
MON
Legal Office Hours
Scott Rattigan, JD
12:00–1:30
TUE
Origins OS Design Workshop
Megan Anderson
10:30–12:00
TUE
Clinical Core Curriculum
Cheryl Burdette, ND
12:00-1:30
WED
Origins OS Foundations & Workflows
Erin McKenney, JD
10:30–12:00
WED
Expert Speakers / Clinical Foundations
Guests · Cheryl Burdette, ND
12:00–1:30
THUR
Business Strategy, Stage rotation
Linda Matteoli, DO
12:00–1:30
Join whichever office hours help you most, and catch up via recordings or Friday's recap. Most members attend just one or two early on. Recordings and recaps cover the rest
Why Origins Is Different
Four pillars that spiral up through every stage of growth, together.
True integration, not four courses
Every decision compounds. Your business model shapes your build; your legal foundation protects your clinical work. One system, sequenced.
Spiraling up through stages
You don't just launch, you grow. Foundation to launch to scale, revisiting each pillar at a higher level as your practice matures.
Community plus individualized support
A tribe of peers and close, personal access to your mentors through six milestone calls. Small by design.
Your dream, brought to fruition
Not a practice-in-a-box. We shape the model around the patients you want to serve and the care only you can give.
How the pillars converge
Business
Legal
Clinical
Operations
One integrated practice
Sequenced across Foundation → Launch → Scale
A Realistic Timeline
Your Year One, phase by phase.
Thirteen phases, roughly 30 days each. Move faster if your schedule allows, slower if life is full, you advance when the work is done, not when the calendar says so.
Stage 1 · Foundation
Decide & orient
Months 1–3
Entity, niche, CEO mindset, your Foundational Assessment, referral outreach, and your first SOP, on paper, before you build.
Stage 2 · Launch
Build & go live
Months 4–7
Discovery-call system, FA workflow, ongoing-care model, pricing, full website, then you open your doors publicly.
Stage 3 · Grow & Scale
Grow with intention
Months 8–13
Consistent lead flow, the metrics that matter, a full practice audit, and the design of your Year 2 plan.
After Year One
The relationship doesn't end at launch.
Your first year gets you open and running.
What comes next is growth, and we stay right beside you for it.
85%+
of our clients stay with us beyond Year 1, and we keep supporting their growth.
Stage 4 advanced workshops
Grow your practice, add providers and staff, create online courses, start using paid ads, get clear on your financials, and more.
Ongoing office hours & community
Alumni keep their seat at every weekly session and in the tribe.
Scaling support
Add providers, expand offers, add modalities, or optimize and hold.
The Outcome For You
One provider. 100 members. Your terms.
The Origins model is built around a sustainable practice, capped for work-life balance and exceptional patient care, not endless growth.
YEAR 1
$100K+
Launch & get profitable
Entity, niche, CEO mindset, your Foundational Assessment, referral outreach, and your first SOP, on paper, before you build.
YEAR 2
$280K+
Grow & stabilize
Fill your membership, refine marketing, build recurring revenue.
YEAR 3
$360K+
Scale & run on systems
Consistent lead flow, the metrics that matter, a full practice audit, and the design of your Year 2 plan.
Shown for one provider, capped at 100 members, working roughly three clinic days a week. Individual results vary.
Your Investment
One membership. Everything included for 12 months.
Curriculum, live support, Origins OS, the Functional Lawyer suite, the clinical library, milestone calls, and the community, sequenced into one journey with your team beside you the whole way.
Join the workshop today
Or book a call to see if it's the right fit.
12-month mentorship
4 expert mentors
6 milestone 1:1s
Capped cohort of 25
MEET YOUR MENTORS
A Powerhouse Team Behind You
Four experts. Four pillars. One mission: get your practice launched.
Linda Matteoli, DO
CEO & Founder
"Built it. Scaled it. Now she teaches you how."
Scott Rattigan, JD
CLO & Co-Founder
"The legal expert integrative doctors trust."
Cheryl Burdette, ND
CMO & Co-Founder
"Decades training doctors to treat patients differently."
Erin McKenney, JD
COO
"The operational architect behind scalable practices."
DOORS ARE OPEN
Ready to bring your dream practice to life?
Book a strategy call to map your path, or join the next free workshop and take your first step from clinician to CEO.
Small cohort. Individualized support. Your team, your roadmap, your year.
Limited to 25 practices · enrollment open now
Ready to dive deeper? Receive weekly pearls from our live trainings—plus simple action steps you can implement right away.
It's time to create your purposeful practice. The one you wish you had as a patient. And the one you've always wanted to work in,
Our Brands
Send me the 2025-26 Curriculum
This program isn't just about starting a business; it's about creating a sustainable practice that aligns with your values, empowers you to deliver exceptional care and gives you the freedom to live the life you deserve.
© Copyright Origins Incubator, LLC 2026. All rights reserved.